Why we built ShopSignal

Because collecting reviews is easy. Understanding them shouldn't be hard.

The problem we saw

We talked to dozens of Shopify merchants doing $10k to $1M per month. They all had the same story:

  • "I have hundreds of reviews but I don't know what they're really saying."
  • "The enterprise tools are amazing, but I can't justify $400/month."
  • "I check my store on my phone. These dashboards are impossible on mobile."
  • "I don't need 50 features. I need to know what customers are unhappy about."

There was a gap. On one side: basic review collectors that store text but don't help you understand it. On the other: enterprise platforms built for teams with dedicated analysts.

Nothing in between. Nothing for the merchant checking their phone between meetings, trying to understand what customers actually think.

What we believe

1

Reviews should tell you what to do, not just what happened

Data without direction is noise. Every review in your system should be contributing to recommendations you can act on.

2

Complexity is a tax on small teams

If a tool requires training, it's not built for you. Software should work the way you think, not the other way around.

3

Mobile isn't a nice-to-have

You run your business from your phone. Your tools should work there, not just technically function.

4

Pricing should be predictable

No modules, no hidden fees, no sales calls to get a quote. You should know exactly what you'll pay before you sign up.

5

Insights beat analytics

We don't give you charts to interpret. We tell you "customers are mentioning sizing issues — here's what to do about it."

Who ShopSignal is for

Shopify merchants doing $10k-$1M/month who care about customer feedback but don't have time for complex tools.

Solo founders and small teams who need insights without hiring an analyst.

Mobile-first operators who manage their store from their phone.

Shopify agencies who want to recommend a practical tool to their clients.

Who ShopSignal isn't for

Enterprise teams with dedicated analysts who need deep customization and complex integrations.

Stores that just want the cheapest option — basic free apps exist if all you need is collection.

Platforms other than Shopify — we're Shopify-focused and don't plan to change that.

Our commitment

  • No surprise pricing. What you see is what you pay.
  • No feature bloat. We add what helps, not what looks good in a feature comparison.
  • No dark patterns. Easy to try, easy to cancel, no games.
  • Mobile-first, always. Every feature works on your phone.
  • Real support from real people. Not chatbots, not knowledge bases, actual humans who respond.

Ready to understand your customers?

Try ShopSignal free for 14 days. See if it's right for you.

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